Currently more than 85% of US millennials subscribe to at least one OTT video service. By 2022, more than 265 million households worldwide will have more than 400 million OTT video service subscriptions.
Swrve’s Chief of Strategy Barry Nolan is joined by Comcast, and Parks Associates in this webinar to discuss current OTT penetration, churn and retention rates, success factors, and examples from services that are successfully retaining their subscribers.
Key Takeaways:
- Strategies video services are using to maximize the lifetime value of their customers
- What makes an OTT service irreplaceable
- The rising trend of households with multiple OTT subscriptions, including desirable OTT service combinations and their tolerance limits for monthly fees
