To buy or not to buy a mobile marketing platform?

That is the question when you realize the benefits of investing in the mobile space. Avoid an expensive headache by answering these important questions that will tell you whether to buy or build your mobile marketing platform.

In this guide you'll delve into the types of specifications you require from mobile marketing automation platforms, such as:

  • What mobile channels the mobile marketing platform works with
  • Targeting and triggering
  • A/B Testing
  • Data and analytics