There has been a huge shift in the way banks communicate with their customers.
With the majority of interactions taking place on a smartphone, rather than in branch, banks need to be more accurate in their messaging than ever before.
This guide to multichannel marketing strategies will take you through the insights necessary for financial institutions to adapt their businesses to this new framework and impact their bottom line, including:
- Building a virtual branch
- Employing user data
- Anticipating the future
- Getting operational