Get the information you need to evaluate which mobile marketing platform is best for your business.
In the 2019 Magic Quadrant for Mobile Marketing Platforms, Gartner Inc. provided research revealing their evaluation of 15 digital mobile marketing platforms. Each vendor is evaluated on the completeness of its vision and its ability to execute against it.
In this follow up report, 2019 Critical Capabilities for Mobile Marketing Platforms, Gartner analysts take a deep dive into each platform's critical capabilities including audience segmentation, campaign workflow, event triggering, and more.
Download a complimentary copy of this report to:
- See how mobile marketing platforms rate on specific use cases and capabilities
- Get insights from Gartner analysts on the difference between purpose-built mobile solutions and multichannel marketing hubs
- Assess mobile marketing platforms' capabilities against the requirements of your business.
Get your copy now.
Gartner, Critical Capabilities for Mobile Marketing Platforms, Charles Golvin, Mike McGuire, 21 October 2019
Gartner, Magic Quadrant for Mobile Marketing Platforms, Mike McGuire, Charles Golvin, 15 July 2019
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.