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Pay TV is in decline.
Every quarter, 1.5 million US consumers abandon traditional paid TV bundles in favor of streaming media direct from content providers, across a range of streaming media services.
54% of US households use these digital TV streaming platforms today, and consumers spend an astonishing 2 hours a day consuming streaming media.
In this guide, you'll learn key strategies to increase engagement and retention for your customers on streaming channels, on-demand TV, and digital TV, such as:
- Managing onboarding to secure conversion from free trials to paid subscriptions
- Using targeting and triggering to increase upsell
- Increasing engagement with key feature discovery