A $45 Billion Gaming Opportunity that Requires No User Growth
According to Sensor Tower, consumers spent a total of $45 billion on mobile games through the App Store in fiscal 2020.
Apple earns a 30% commission on all App Store purchases, so their gaming commission is an estimated $13.5 billion, or about 5% of Apple’s overall sales that year of $275 billion. This $13.5 billion is pure profit.
Swrve was built for mobile games to engage players, optimize gameplay, and drive in-app purchases, and some of the world's largest games studios and publishers use Swrve to do exactly that today.
Download this eBook to learn:
How games can create in-app purchases that avoid Apple's 30% commission
How creating a friction-free path to purchase will increase game monetization
How to use player data and AI to drive engagement and retention to your game