Revenue from mobile games now exceeds that from consoles and PCs combined — an estimated $140 billion in 2018.
But if you are in games, your business depends on engaging, retaining and monetizing app users. Failure is not option.
In this eBook, we share exactly what those interactions look like, including examples in:
- A/B Testing
- Driving first purchases
- Reducing churn
See what the world’s leading games companies know — and you don’t.