With Swrve, Salesforce Marketing Cloud customers unify experiences, and deepen connections with their customers through rich, advanced mobile capabilities, all designed and built to sit and deploy within Salesforce Marketing Cloud (Journey Builder). Swrve connects mobile-first data with channels like email, web, and digital TV to provide a seamless, cohesive customer experience across all channels, and in turn uses data from those channels to inform, target, and trigger experiences on mobile.