Watch on-demand.
Join James Gaitskell, Senior Director, Europe, and Daniel Daultier, Media and Telecom Industry Lead at Salesforce as they explore the paradox of why the TV screen is often overlooked as a channel for communication, nudging, and data gathering.
Brands in media streaming, digital TV, and on-demand TV will take away key insights on:- How the TV screen can be your best channel for communication, nudging and data gathering
- How Pirate Metrics (AARRR) can help you plan and orchestrate embedded TV experiences
- How AI and machine learning can help drive personalized 1:1 journeys across channels, devices, and platforms.
