The vast majority of money spent on Facebook is advertising for app installs. But just how well are advertising budgets being spent on this channel?

With a few tweaks to targeting, and the onboarding experience immediately after download, businesses advertising on Facebook could increase engagement and make a significant impact on ROI.

This practical guide will take you through 4 easy ways to do just that, including:

  • Managing KPIs
  • Nailing your creative
  • Leveraging personalization and relevance throughout onboarding
  • Effective ways to use your budget

Just a simple switch in targeting can mean huge gains in long-term engagement.