We all know by now that one-size-fits-all is no longer good enough for modern day marketing.

Instead, brands are embracing contextual, timely, and personalized communications that provide consumers with relevant experiences that they increasingly want, and expect — all powered through data.

In this report we'll take you through 11 tactics for multichannel marketing campaigns that all used hard data to make significant impacts on ROI. Taking you through each stages of the customer lifecycle, including:

  • Onboarding and conversion
  • Adoption and retention
  • Monetization
  • Advocacy and consumer satisfaction